Pre-Release Reviews


"Business Management Simplified" contains a vast range of easily implementable solutions to the puzzling business management problems faced by entrepreneurs in various functional areas of business.


The book demonstrates simple but effective ways through which a businessperson can start and build a robust business which can sustain its growth journey undaunted against all odds.


I appreciate Sanjay Shah's efforts to compile and present very relevant and useful information through this book which will immensely help the business community. I hope more and more businesses benefit from this. I congratulate him for this book and wish him all the success in his endeavors.

Rohit J Patel, President, Gujarat Chamber Of Commerce and Industry


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"Business Management Simplified" is an ambitious and extraordinary book with much wisdom and guidance for those who want to build a successful and development oriented business in this competitive business environment.


The book is written in simple language which is easy to understand. It is very useful for the SME and MSME entrepreneurs who can get practical knowledge and guidance to overcome the day-to-day challenges facing their businesses and take their businesses to the next level. The book provides guidelines about the management of various business functions with practical examples. Sanjay has shared his personally experienced insights throughout the book. The detailed explanation of marketing, branding, sales, customer experience, human resources, business risk etc. is indicative of his deep and thorough knowledge of all business functions. He has also very well explained how a family business can be managed by keeping its values intact.


In my view, this book is very inspirational. Its vast range of business solutions can surely help SMEs move forward unstoppably and grow with positive outcome, realizing their fullest potential.


It provides a boosting dose to the entrepreneurs enabling them to manage their businesses with renewed clarity, confidence and vigor. I wish that maximum number of businesses get access to this valuable guide and attain the higher levels of success in their businesses. I wish Sanjay all the best in his efforts in demystifying business management.

— Ashok K Shah, Chairman, V-Trans India Ltd. and Group V


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I have gone through the book “Business Management Simplified”. In this interesting book, Sanjay has narrated a very difficult subject in a very simple form. Starting with marketing, branding and customer experience, topics like human resources, motivation, administration, purchase, export-import, technology, managing business risk and various other aspects of management are very well covered. For small sector this will be easy to read and follow. I must say he has done a very good job.

— Bhaskar Joshi, General Manager-HR, Somaiya Group of IndustriesEx-President, Bombay Management Association

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The book "Business Management Simplified" written by Sanjay Shah discusses various solutions and practical guidance to a number of problems, difficulties and challenges faced by small and medium enterprises (SMEs). There are a large number of entrepreneurs established in SMEs and MSME (Micro, Small & Medium Enterprises) in India which contribute major share in the growth of the Indian Economy and which also make substantial contribution to the exports. These SMEs / MSMEs face a variety of challenges in marketing, advertisement campaigns, branding, customer relationship, human resources, inventory control, productivity, export-import, financial management and issues relating to family business. This book is a good substitute for an advisor to resolve all kind of difficulties, problems and challenges for businesses and can prove to be "A ready reckoner of all kinds of solutions of business problems". I congratulate Sanjay Shah for bringing this publication for the benefit of SMEs entrepreneurs and I wish him good luck.

— C. S. Jariwala, President, The Southern Gujarat Chamber of Commerce and Industry, Surat

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As an entrepreneur for the past 18 years, I have seen the various highs and lows of the business cycle. Sanjay Shah has been instrumental in helping me structure my business and navigate the complex business environment that we have to operate in. His book "Business Management Simplified" demystifies business management for entrepreneurs and businesses. Filled with actionable insights and practical advice, I am sure this book will be of great help to anyone who wants to start-up, manage and expand their business. Sanjay has “been there, done that” before he wrote the book and no wonder it's such a lucid read and an effective business companion.

— Rajesh Grover, Founder & MD, Viscomm 360 Communications Pvt. Ltd.

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"Business Management Simplified" is an excellent compilation of useful guidelines to start, run and grow any business. Its vast range of solutions can be referred to in case of any business problem. It covers almost all topics related to business, explained in a very easy manner. This book has a wealth of valuable information for businessmen to succeed in these competitive times.

— Kishore Bafna, Joyo Plastics, Daman & Mumbai

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Not only start-ups, but also well-established businesses can benefit a lot from this book. Sanjay Shah speaks and writes very practically and not just out of air. He has included all the factors of business, which is a result of the good experience he has had with many companies through his consulting and coaching work. I hope the business community takes advantage of the wealth of wisdom spread on these pages.

— Ghanshyam Dholakia, Managing Director, Hari Krishna Exports Pvt. Ltd.

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Business has always been a mysterious entity. It is individual perception based making it a success or otherwise. In my business career of more than 3 decades in furniture business I have closely witnessed cases of the exponential growth stories, straight line growth examples and nose-diving debacles of business organizations. Almost all of them would have strived hard and done the best possible in terms of their intentions, visions and efforts to be successful. There is no “Cut & Paste” formula to succeed in business. But every organization solicits an experienced knowledge bank to go stepwise towards growth and maintaining consistency in performance with the best customer satisfaction levels. Markets have now moved from being Product Centric to Customer Centric. And nowadays, Word of Mouth plays a very significant role in the success or failure of an organization.


This book “Business Management Simplified” should not be taken simply. The contents have been so well presented that the reader will get a 360 degree view and know-how of running each critical division of the business organization, irrespective of the industry, product mix, target market or any business challenges. In fact, I would recommend this book to be a part of an induction process and curriculum for appraisal to be circulated at all key levels in organizations which are hungry for change and growth.


Sanjay Shah has been in one of the most challenging professions of restructuring organizations from grass root levels and bringing out the optimum levels of productivity of manpower to make the dreams of the management align with the ground level performances. This book is the nectar of his enriched experience which should spread to extract maximum proficiency in managing businesses in today’s world of unforeseen challenges. I wish that maximum number of businesses benefit from this valuable resource.

— Umesh Nandani, CMD, Parin Group, Rajkot

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It is a practical and well-structured guide for entrepreneurs. There are lots of issues that entrepreneurs face regularly, for which they have limited resources to rely on. "Business Management Simplified" can be their mentor through such situations. It covers a wide range of topics in a concise manner. Highly recommended for the entrepreneurs of small and medium enterprises.

— Hiren Gada, Director, Shemaroo Entrainment Ltd.

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In Business Management Simplified, Sanjay Shah has really simplified all areas of business administration. This book provides valuable guidance to business leaders and managers at different hierarchy levels in a very simple language. Indeed, this book is a very useful resource for the business community.

— Hitesh Laljibhai Patel, Managing Director, Dharmanandan Diamonds Pvt. Ltd.

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85% of SMEs in India fail in the first 5 years of operation. "Business Management Simplified" fulfils the dire need of a personal guide in these trying times. The book provides Clarification in business concepts, Rectification to erroneous practices, Amplification of confidence in tough times and Simplification in business management. As they say “Nothing Succeeds like Success” this book has the recipe to business success. My sincere compliments to Business Guru Sanjay Shah for such a value adding compilation.

— Rotarian Aunali A Rupani, Principal & Mentor of Equity Research Firm, Arm Research Pvt. Ltd.

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"Business Management Simplified" is a well written, simply narrated and concisely covered "ready reckoner" for all those businesspersons who have a new start-up or an emerging business. In a single line I can define it as “A book with powerfully practical business insights and ready to implement wisdom". I wish Sanjay all the best.

— Hemant Shah, CMD, Care Office Equipment Ltd., Ahmedabad

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"Business Management Simplified" contains a wealth of information and practical tips for managing a business well. It provides constructive guidance. And, it does it well without making it unnecessarily complicated. The valuable advice in this book can help every business. I strongly recommend it for all business people.

— Amrut P Shah, CMD, Sundaram Multi Pap Ltd., Mumbai

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"Business Management Simplified" is a simple yet a comprehensive book for every business. It is a true checklist for all the functions of a business. It helps you in preparing your business towards the path of making it a professional, long lasting, system driven company. Highly useful and a must read book.

— Sammir M Chheda, MD, Prince Buildcon LLP, Mumbai

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Strategy can bring results only if it is executed well. This book helps entrepreneurs and managers of SMEs in execution with simple and practical steps. I thank Sanjay Shah for guiding all businesses about the most practical approach to execution.

— Atul Gosar, Director, Network Techlab (I) Pvt. Ltd., Mumbai

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As a businessman, I can relate to the fact that when an entrepreneur starts a business, he is not always very clear about the direction in which the business can grow and how to drive it in that direction.

This book provides that rare direction and all-important guidance. And everything is presented in an easily understandable manner. Any entrepreneur who wants to grow his business and wants to make it a long term success, can learn a lot of important tips from this book like mission, vision, leadership, reporting, marketing, promotion, risk management etc. and successfully implement in his business.

Through this book, Sanjay Shah has shared his vast knowledge, which, I am sure, will be useful to entrepreneurs at all levels.

I extend my heartfelt compliments to Sanjay Shah for writing this one-of-its-kind book.

— Ramesh Rita, Metro Laminates, Mumbai

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In my opinion "Business Management Simplified" can be called the real "GEETA" for business. It has solution for almost any management problem a business may face. Any businessperson can buy this one book and learn complete business management. I really appreciate Sanjay Shah's efforts in the way he has described seemingly small but important matters like the steps in recruiting a person, giving offer letter, difference between sales and marketing, even details about review meetings and reports. I could not believe that business management can be made this simple. This book is written in very simple English, so anybody with a reasonable familiarity with the language can easily master the business management concepts explained here. I wish this book gets published in multiple languages so that it can benefit maximum business people. I recommend that every chamber of commerce, industry association or business organization must have this "GEETA" in its library. My best wishes to Sanjay Shah and this gem of a book.

— Veena Parikh, Shashwat Systems Pvt. Ltd., Ahmedabad

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In today's digitally enabled world and globalized markets, most of the businesses are facing newer challenges related to products, quality, consumers, vendors, marketing, finance, human resources, leadership etc. This book covers all these areas of business and it can provide valuable help in making business management easier in these challenging times. I think "Business Management Simplified" can certainly help in the government's initiative of Start Up India. This book should be made a part of college education, so that entrepreneurship can be built early in the students.

— Rajesh Rita, Metro Laminates, Mumbai

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"Business Management Simplified" has arrived at the right time. Today India’s business landscape is undergoing a paradigm shift where geographic boundaries are collapsing, young entrepreneurs are challenging the age old business philosophies and consumers are getting wider choices and hence are becoming more demanding. However, the core of any business remains the same i.e. to profitably satisfy the customer’s need with their utmost satisfaction.

This book actually delivers its promise on the title and amazingly simplifies all the underlying principles of vital aspects of business management like Marketing, Sales, HR, Administration, Finance, International perspective and all other support processes. While doing so, the book continues to revolve around understanding the customers and their needs. It shows ways to reach out to the target customer segment and to ensure that products or services are delivered to the customer’s delight. Each process has been explained in a simple yet effective manner.

In my view, this book would serve the requirement of young entrepreneurs who are setting up their own business, or those who are taking on their family business, as a step-by-step guide on making their business a success. Those who have been running their business for a long time must read this to understand the gaps in their approach and to identify workarounds required to fill the same. This book also serves as an FAQ for any businessman especially the ones who do not have professionals employed. Some of you who are young MBAs might think of this as mere basic fundamentals, but if you compare your business practices with the basic concepts given in this book, you would observe that you may have missed on some fundamental issues, thus losing out on an opportunity of either expanding or enhancing efficiencies.

I agree that business management is much beyond books or literature. It is all about what is executed at the marketplace to win over the customer. But friends, if you have a mentor who can hold your hand while you walk that tight rope, I am sure you will not only cross all the hurdles but you will also enjoy your journey. This book would work as a guide and a mentor for you. I am sure you will enjoy your journey and create value for all stakeholders in your respective businesses.

I congratulate Sanjay for making efforts to script this simplified version of Do’s and Don’ts on business management. This will have a lasting impact on a large number of businesses and their management and leadership.
— Akshay Wadhwa, Sr. Manager (Business Planning & Analytics), Bharat Petroleum Corporation Ltd.
(Disclaimer: This review is in an individual capacity. Knowingly or unknowingly it has no reference to BPCL.)

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"Business Management Simplified" is an extremely useful collection of ideas and guidelines for running a business professionally. Its in-depth and detailed coverage of all aspects of business management, including managing business risk, can help a business run and grow successfully and safely. This is a very useful book for business people.
— Manish Mehta, Director, Ninja Securities Pvt. Ltd.

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I congratulate Sanjay Shah for his sincere efforts in describing business fundamentals in the most simplified language. The complex nature of doing business has been duly simplified in the book "Business Management Simplified". Solutions to common challenges faced by businesses are given with the help of relevant examples. Also, covering all major segments of a business in detail is a remarkable achievement by itself. I wish him the very best.
— Haresh Gada, Director, Network Techlab (I) Pvt. Ltd.

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Business Management Simplified is a practical guide free of management jargons or “mumbo-jumbo” as we like to call it. Beyond simply providing theory and concepts, this book reflects the years of experience that Sanjay has spent in various industries. It covers some practical insights like offer letters being used by employees to negotiate salary with their current companies which you may not find in any other management books. This amazingly simple book shows how even a small or medium size business offering products or services can make an impact by providing exceptional service with limited resources and single-minded leadership. This book clearly describes how you can make “Customer Experience” a differentiating factor for all the cluttered products and services available in the market today.
— Shagufta Merchant, Sr. Manager - Marketing Operations, ReachLocal Services Pvt. Ltd.

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Engagingly written, with key concepts explained, this impressive book examines the contextual nature of entrepreneurship. This book will help entrepreneurs and business minded individuals bring about a no-fear approach in starting and leading a business team and establish a formidable place for their enterprises in their industry. It is Risk Management Simplified. "Business Management Simplified" is a detailed book of necessary compilations that I will consult often.
— Neeraj Jha(Advocate); LL.B Hons., LL.M-IPR & IT, (Sr. Partner), Agnihotri & Jha Associates, Mumbai

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"Business Management Simplified" is one of the best books I have ever read. It presents some amazing clarity on marketing, profound insights on branding and valuable tips on customer experience management. In fact, every page of the book contains some precious business wisdom. I am amazed by the depth of Sanjay Shah's observations covering the smallest details of different business functions. The book shows you a way through various management issues just like a friend guiding you through a problem. This book is a gold mine of business wisdom.
— Mahesh K. Shah, Managing Director, Aishwarya Design Studio Pvt. Ltd.

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Sanjay has a knack of observing the finest parts of a business and an intellectual capacity to understand business problems and coming out with solutions. It is this ability which reflects on the pages of "Business Management Simplified". Every business, however small or big, can benefit from the advice and suggestions given in the book. All entrepreneurs must keep this book always with them, as their friend, philosopher and guide.
— Sanjay U Shah, Director, Adarsh Bearings Pvt Ltd, Mumbai

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What are the Chartered Accountants saying about the book?


Plugging the gaps in Applied Management for India, "Business Management Simplified" is the book that the majority of businesses in India have been waiting for. Traditional management books are written for a sophisticated audience generally targeting large corporate set-ups, while bulk of India's businesses are in the SME segment. In fact, that is where the maximum growth potential lies. Sanjay Shah has made management thoughts and practices accessible to SMEs so that they can be applied immediately for positive results. This book is not for the bookshelf - it's for the business owners' table.
— CA Dinesh Ghalla, Partner, GBCA & Associates, Mumbai
President, Kutch Corporate Forum

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More than 90% of the world’s businesses are small or medium size enterprises. Even though these businesses play a very significant role in the world economy by generating rapid growth, creating jobs and innovating more and more, they also face peculiar challenges and problems which are generally not faced by large businesses. These businesses are vulnerable because of the absence of effective systems, processes and controls. They also face the scarcity of management and other resources. This excellent guide will help small and medium size business owners look at their businesses and examine whether their procedures adequately minimize risks and promote the best practice within the firm. "Business Management Simplified" firmly sets the agenda to effectively and efficiently organize, manage and control a small or mid-sized enterprise. An SME can overcome a lot of challenges related to internal controls, marketing, customer experience, business risk etc. if it implements the tips given in this Bible for SME businesses.
— CA Hasmukh B Vora, [B.Com., F.C.A.]

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"Business Management Simplified" is an excellent practical guide to all SME entrepreneurs. The best thing about it is its tried and tested content which has come from Sanjay's firsthand experiences with businesses of various types and sizes in different industries. This lends the book its authenticity. Going through the book we realize that this is not theoretical preaching, but they are powerful ideas which have proven themselves on the ground. This book guides an entrepreneur to be 'a true business leader'. Great effort, indeed...!
— CA Bharat Vasani, Vasani & Associates, Mumbai

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"Business Management Simplified" provides a perfect road map for SMEs and young businesspersons showing them what to do and what should be avoided along the way. The book covers all aspects of business, from planning to production, from salesmanship to sponsorship, from HRD to finance. It also covers family managed businesses and the need for external consultants. It gives broad ideas about the ideal ways of running and growing a business. This book will definitely help SMEs in saving resources in terms of man, material, money and time by applying some of the thoughts given here.
— CA Shailesh Premjibhai Chheda, [B. Com., FCA, DISA (ICA), MBA]

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Small and Medium Enterprises (SMEs) have seen exponential growth over the last decade. SMEs today serve as the backbone of the economy and serve as a huge opportunity for the future. Along with the opportunities, the SME sector also faces some management challenges for which solutions and guidance are rare and inadequate.

When I received the book “Business Management Simplified” from Sanjay, what instantly impressed me was the narrative which is practical in its approach with relevant examples and simplicity in its language. This book is a truly all-in-one answer for all the business management challenges faced by SMEs. Having successfully led several Start-Up SME ventures myself, I was able to immediately connect with the book and realized how much I would have benefitted had such a handbook been available when I started my first SME venture several years ago. This book is a practical handbook not only for the budding SME entrepreneurs or Start-Ups but also for up-and-running SMEs. Sanjay has touched upon every single aspect of an SME business and it is his eye for every detail, howsoever subtle it may be, that makes this book a highly valuable ready-reckoner for any SME. Most young entrepreneurs start a company and make it operational, too. But when it comes to scale, amongst others, factors such as how well we, as a business, understand our customers and their needs, and how robust our systems and processes are, matter the most. It is in these respects, “Business Management Simplified”, I would say, scores highly. I strongly recommend it as a “must-have” on every SME entrepreneur’s table.

SMEs are undergoing a humongous change and have increasing opportunities to showcase themselves globally. However, to attain success in the international markets, marketing and branding are very important factors. A good branding exercise builds trust, encourages loyalty and increases value. This book offers extensive insights on topics such as marketing essentials, branding and other relevant aspects, which will be very helpful for any SME entrepreneur. To weave the manufacturing fabric of any country, it is imperative that SMEs are nurtured. I congratulate Sanjay for bringing out this useful guidebook. I hope readers find this "Business Management Simplified" very useful and insightful as they strive forward to lead their organizations into the future.
— CA Paresh Rajde, Founder & Chairman, Suvidhaa Infoserve Pvt. Ltd.

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Being a Chartered Accountant, I have worked with people in various businesses across different industries. I have seen that entrepreneurs, having enthusiasm and optimism (these are the prerequisites for being an entrepreneur), work hard and smart, work 24x7 on the issues troubling them. They tend to seek guidance from every possible source, whether the person giving the guidance is of repute or capable or not. They are not interested in the principles of management; an entrepreneur wants a possible solution, a way out, for his problem.

In this process, he comes across various management gurus giving gyan for a cost. He discusses his problems with them, gets some feel good solutions which are nothing more than some trial-and-error experiments and sets the ball rolling. If he succeeds, the credit goes to the guru. And if he fails, the blame comes on the organization and its staff members. A clever entrepreneur has to identify the right guru who will stand by him in success as well as failures.

Coming to this book, as the name suggests, “Business Management Simplified”, is what we can call a handbook or a guide or an invisible guru, which can continuously guide you at your convenience about the minute things you should consider while solving your issues in any part of your business, be it related to sales or production or human resource. The book gives numerous examples in simple manner considering the size and type of the business.

The profound clarity given on branding is my most liked part of the book, as most of the entrepreneurs believe in a myth that development of brand is a separate and very expensive exercise. Comparing a brand with an individual, this book rightly emphasizes that brand building is a continuous exercise, that it exists in the minds of the people, as the reflection of experiences with our products, services and our organizational behavior.

The other important parts of the business where most of the entrepreneurs do not put emphasis but this book guides them about are Systems and Processes, Technology, Accounts and Finances and Reporting. Further, this book explains the importance of leadership, succession planning and most importantly, the right method of selecting and hiring gurus as consultants.

In short, whether you are a beginner in business or are already established in business or holding any managerial position in an organization, it is surely going to be a useful reference book forever to understand the nitty-gritty business aspects. This book will certainly give you a broader perspective and enhance your vision to help you achieve greater success in business.
— CA Dhiraj Satra, [B.Com., F.C.A.]
Past President, Shree Vagad Graduates Association, Mumbai

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The book "Business Management Simplified” helps one in understanding how to run and manage any business efficiently.

When a business starts, the business leader has to look after all areas of a business. He has to take care of production, marketing, sales, customer relationship, finance, human resources, administration etc. As the business grows, it becomes difficult for him to pay attention to every function within the business. He needs more management resources. Entrepreneurs have limited financial resources in the initial years. Also, every business function requires specialized knowledge. They are unable to hire functional experts to take care of all different parts of the business. But, they still have to manage various functions, with whatever limited means they have.

To meet all ends of a business is difficult in today’s dynamic and evolving, technologically changing world, this book shall be a boon to those who are in the processes of transforming their business from the traditional business practices to the new era that is developing with the changes in technology, consumer behavior, education and digital commerce.

In this book Sanjay has described management of all the business functions in the easiest manner. He has taken all the pains to clarify even the smallest points which are important to entrepreneurs. And he has elaborated them with very simple, relevant and easily understandable examples. All the examples are chosen carefully, considering the point they are supposed to emphasize. This approach has made the book very useful to entrepreneurs who can now professionally manage their business with optimum utilization of resources at hand. They can avoid management pitfalls which put brakes in their growth journey.

At the outset, I learned many new things from the book which I always wanted to implement, but however could never do so. Some of them are:

I am sure all business persons and professionals will gain a lot of benefit from the practical and useful contents of this book.
— CA Nitin Gada, [B. Com, F.C.A.], Mumbai

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Book Info:


ISBN: 978-8193183793

Subject: Business, Strategy & Management

Binding: Paperback

Page extent: 372

Indian Price: Rs. 400


Business Management Simplified - Paperback is available at Amazon, Flipkart and at leading bookstores.

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